INVESTING IN THE ARTS

Investing is art can be an affordable way for small business owners to increase and maintain customers and client bases, plus reap the benefit of an investment that increases in value over time. Plus, there can even be a tax advantage as the art, or part of the purchase price can be deducted.

Many small business owners, especially professionals such as doctors, lawyers, dentists and insurance and financial advisors, advisors, brokers and agents have reaped the benefits of displaying good investment quality fine art in their offices and reception areas.
Investing in art does not need to cost the thousands to millions of dollars that one reads about in the news. One British dentist caused a stir in the news himself when he first made ArtReview's annual list of 100 most important people in Contemporary Art. No one knew who this dentist was. Seems that he had traded services for work by the then emerging YBAs (a specific group of young British artists) and his holdings, which included works by current megastars Damien Hirst and Tracey Emin.

The works of those artists are now worth millions - in pounds. The original cost to the dentist? His time and the fillings.

Recent studies have shown that products benefit with increased sales when marketed with fine art. Professionals who display good fine art in their places of business experience that their clients and customers view them as having more authenticity, authority and professionalism. Restaurant owners know that art helps bring in customers, not just decorating but real art.

 

Are you a business that would be interested in investing in the arts?

Book a private appointment with the gallery free of charge. Contact gallery team member Michelle on 01502 717191